AI Insights · Timothy · April 2024
Top 5 Fast Food and Fast Casual Restaurants Apps in Africa - Q1 2024
An overview of the performance of the top five fast food and fast casual restaurant apps in Africa during the first quarter of 2024, highlighting downloads and active user trends.
In the first quarter of 2024, the performance of the top five fast food and fast casual restaurant apps in Africa showed varying trends in weekly downloads and active users. Here’s a closer look at how these apps fared.
KFC South Africa witnessed a significant growth in weekly downloads, peaking at 51.9K during the week of February 12. Downloads started at 27K in the first week of January and saw a steady rise, hitting 47.4K by the end of January before fluctuating in February and March. Weekly active users started strong at 444K and increased to a peak of approximately 497K by the week of January 22. However, there was a gradual decline, closing the quarter at 417K.
McDonald’s - Non-US experienced fluctuating download numbers throughout the quarter. Beginning at 33.5K in the first week of January, downloads peaked at 46.4K in the week of February 12 but then dipped to 20.4K by mid-March before ending the quarter at 25.5K. Active users saw a rise from 268K at the start of January to a high of 287K in mid-February, with a subsequent decline to 240K by the end of March.
Debonairs Pizza South Africa had a relatively stable download trend. Starting with 18.3K downloads in the first week of January, the numbers saw minor fluctuations, peaking at 17.8K in the last week of March. Active user numbers hovered around the 58K mark, with a slight rise to 57.9K by the end of the quarter.
Spur Family Club showed a consistent increase in downloads, beginning at 11K in the first week of January and reaching 18.9K by the last week of March. Active users also grew steadily from 71.8K to 89.3K over the quarter, indicating a positive engagement trend.
Lastly, Burger King SA saw a varied download pattern, starting at 4.4K in the first week of January, peaking at 14.6K in the week of January 22, and then stabilizing around 7.4K by the end of March. Active users increased from 26.7K to a peak of 36.6K by the end of January, but then saw a gradual decline, ending the quarter at 27.3K.
These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.
